FOR IMMEDIATE RELEASE

Contact Info: Debbie Friday Jagers, 575.758.2252, CLOAKING

“600 WISHES GRANTED IN FRIDAY MOTORS’ HOLIDAY CAMPAIGN”

December 27, 2010 – Taos, NM –

Friday Motors proudly announced the final details of the “500 Wishes for Christmas “ campaign today. Over 600 presents were collected for local children ages zero to 13 over the month of December. “We surpassed our goal and were able to share 600 gifts with over 150 children in over 80 families,” said Judi Friday, Dealer and President. “We are thrilled with the outpouring of support from our community.”

The campaign, which launched on December 7, 2010, was heavily sponsored by the Taos News and DMC Broadcasting in addition to local sponsors for daily drawings. “We really thought that people were going to be making choices like,”do I pay my electric bill or buy presents?’, so we gave everyone an opportunity to win something if they gave something…” said Debbie Friday Jagers, General Sales Manager. “So, for every gift donated, the person was given an entry into the box of their choice, and we drew winners for 12 days.” Daily prizes included $200 credits on Electric, Propane and Water/Sewer bills, groceries, even cash. “The whole campaign took on a life of its’ own and it was fun for everyone.” Prize donors included: Kit Carson Electric, Kit Carson Propane, Dr. Kellie Harris, Century 21 Success, Peoples Bank, Taos Twist, Cid’s Food Market, Taos Clinic for Children & Youth, Olguin’s Sawmill, Double D Ranch, Kurt’s Tennis, A Kid’s Place, and DMC Broadcasting the The Taos News. The daily drawings were worth over $2725!

The silent auction included a 1993 Honda donated in Gary Embler’s name. The proceeds from the silent auction have started a Taos Youth Sports Scholarship Fund. Currently at $1800, children from across the county will be invited to submit an essay about what they would do with $100 for their local team or sport. “The essay contest will be launched through each of the schools and the winners will be selected by the end of January, “ said Friday-Jagers, “We hope to continue to collect money through that time and award at least 20 $100 Scholarships.”

Volunteers from the Taos Gymnastics Team and many other friends came in to wrap all of the presents and bag them up by family. Families were then invited to pick them up on Thursday and Friday at Friday Motors and the Taos Clinic for Children and Youth.

“When you add up the daily prizes, the auction prizes, and the average value of the 600 toys and gifts, this campaign generated almost $10,000 in holiday good wishes. “ Friday-Jagers continued, “this is what Taos does best…taking care of each other. Our neighbors were certainly here for us these past couple of years and we were just grateful to be a part of this.”